A Moment in Time
Two weekends ago, the New York Times ran an experiment that might sound familiar to market researchers out there. Essentially they asked their readers to take a picture that represented the moment at...
View ArticleRework
I gave up reading books that can be found in the business/advertising/marketing section of the bookstore a while back. Most of the books you find in that section should have never been written in the...
View ArticleGourmet’s Second Chance
We’re not gourmet anymore…or are we? A recent article in the New York Times serves as an interesting follow-up to a recent W5 blog post regarding the cancellation of Gourmet magazine. According to the...
View ArticleOne in 8 Million
The New York Times does a great job of using the web to do more than republish the newspaper. The original content on the Times’ website is often as insightful or entertaining (sometimes more so) than...
View ArticleNew York Times Interactive Census Map
The New York Times has published a really cool interactive census map up on its site. It has a number of different ways to sort and visualize the data including population change, population density,...
View ArticleThe Future Now?
I remember when virtual reality tried to go mainstream in the mid-80s, big, heavy headsets and poor computer graphics let you walk around a world that looked like a big pixel. It was interesting but...
View ArticleArt at the U-Haul?
Lobby Dining: The Durham Hotel It’s nice to see more and more art and architecture being preserved by businesses as they renovate their spaces. Here in Durham, North Carolina the re-imagining of...
View ArticleKilling Tired Questions
As a qualitative researcher, it’s always interesting to see how people ask and answer questions. One tired question you often hear in a variety of settings is: “Which three people, living or dead,...
View ArticleHow Will History View The Near Future
I was cleaning out my office and found an article I clipped out from the New York Times in 2010. On September 13, 2010 Douglas Coupland (the author who coined the phrase Gen X) published a dictionary...
View ArticleThe Stories We Tell
One of the things we try to do here at W5 is tell stories. Data only gets you so far without the story behind it. Stories add context, depth, and richness. I’ve been addicted to stories as long as I...
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